Press Release - Ag United Annual Luncheon
CENTER FOR FOOD INTEGRITY SPEAKER WILL FOCUS ON BUILDING TRUST AND CONFIDENCE IN TODAY’S FOOD SYSTEM FROM FARM TO TABLE
Ag United Annual Luncheon Will Announce AgVocate of the Year
and Recognize South Dakota’s Farm and Ranch Families
SIOUX FALLS, SD – Agriculture United for South Dakota will host its annual luncheon to recognize the state’s farm and ranch families on Tuesday, December 15, 2015, at 11:30 a.m. at the Sioux Falls Convention Center, 1201 Northwest Ave., Sioux Falls. Registration will begin at 11:00 a.m., with the meal at 11:30 a.m.
Charlie Arnot, CEO of the Center for Food Integrity, a national non-profit dedicated to building consumer trust in the food system, will deliver the keynote address. He will share the results of the 2015 Consumer Trust Research that highlighted what consumers expect food companies to be transparent about, from labeling to production practices.
“Today’s consumers are looking for more information about how the food they eat is grown and produced, from how an animal is raised to what the impact on the environment might be.” said Steve Dick, executive director of Ag United. “Charlie Arnot will provide insights on what role farmers and food companies can play in building confidence among consumers. South Dakota’s farm and ranch families are committed to doing the right thing on their farms and are proud to share their stories with friends, neighbors and consumers across the state.”
The luncheon will also include the announcement of the second annual AgUnited AgVocate of the Year. The award will recognize an individual or family in South Dakota who has gone above and beyond in sharing their story with the public.
Ag United will mark the start of its second decade at the event, celebrating 11 years of supporting South Dakota farm and ranch families and rural communities. Ag United has worked with farm families to host tens of thousands of visitors to their farms, reach out to thousands of students and share information through social media. Programs like Farms After Five, Moms’ Day Out on the Farm, Restaurant Crawls and Adopt-A-Farmer videos have helped introduce the stories of modern agriculture to South Dakota consumers. Ag United has also helped the state’s livestock producers start or expand their operations during the planning and permitting processes.
Sponsors of the annual luncheon include Farm Credit Services of America, Sanford Health, Wheat Growers, Eide Bailly, Paulsen Marketing, Maximum Promotions, United Tent and Convention, and Farm Bureau Financial agent Darrel Spielman.
Ag United was developed through a collaboration of farm organizations that support livestock production and development and includes the South Dakota Cattlemen’s Association, the South Dakota Corn Growers Association, South Dakota Dairy Producers, South Dakota Farm Bureau, South Dakota Pork Producers Council, South Dakota Poultry Industries Association and the South Dakota Soybean Association.