Beef Up Your Ride’ Promotion Targets Sturgis Cyclists

Posted: 7/18/2012


South Dakota Beef Industry Council News Release       
For Immediate Release
For more information contact:
Ron Frederick, Executive Director
605-224-4722   *


PIERRE – (July 18, 2012) Beef checkoff dollars will be reaching thousands of motorcyclists from across the nation and world with a positive message about beef during the Sturgis® Motorcycle Rally 2012 this August. The South Dakota CattleWomen (SDCW) will partner with the South Dakota Beef Industry Council (SDBIC) in sponsoring the ‘Beef Up Your Ride’ promotion August 6-8.

The promotion will take place near the Stone House Saloon—a popular stopping point for cyclists traveling to and from the Rally and located at the Kim and Colleen Kling’s 2Y Ranch outside of Belle Fourche, SD. “The Stone House Saloon serves food and drinks and will be offering live music during the rally,” says Tracey Walsh, SDBIC director of industry relations. “It has become a popular attraction and draws thousands of bikers each day. The Kling family is gracious enough to let us set up a booth at their site, providing the opportunity for us to visit with thousands of bikers about beef and the beef industry each day,” says Walsh. This is the second year SDBIC will partner with the South Dakota CattleWomen on the promotion.

During the three-day ‘Beef Up Your Ride’ promotion, representatives from SDCW and SDBIC will be handing out items including brochures, beef jerky and lip balm made from a beef by-product. “Last year,” says Walsh, “we interacted with people from 40 different states and eight countries. It’s a steady stream of cyclists stopping in. Where else can we get that much of an impact in a short period of time with our checkoff dollars?”  

The Stone House Saloon is a 19th century ranch house made of stone and located seven miles west of the intersection of U.S. Highway 85 and 34 just south of Belle Fourche.


The SDBIC collects and administers the $1 beef checkoff on cattle sold in South Dakota. Checkoff dollars are utilized strictly for promotion, education or research programs. Fifty cents of every dollar is directed to the Cattlemen’s Beef Board for programs on the national level. The SDBIC retains 50 cents, which is invested in additional national programs or in-state programs. 

The SDBIC is comprised of three representatives from eight agricultural organizations:  SD Beef Breeds Council, SD Cattlemen’s Association, SD Cattlemen’s Auxiliary, SD CattleWomen, SD Farm Bureau, SD Farmers Union, SD Livestock Auction Market Association and SD Stockgrowers Association.







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